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Enjoy these articles, books, and blogs on the topic of our white paper: Deep Tech Meets User-Centered Design.

Cover of the white paper “Deep Tech trifft Nutzerzentrierung” (deep tech meets user-centricity) on UX for tech companies, with illustrations on a dark blue background

ROI of UX

Why investing in a good user experience pays off

Why is it worth investing in UX initiatives? Can the return on this investment be measured in a way that makes it easier to justify within a business context? Beyond mere quantification, what are the values that can be carried over into projects and companies? Here’s a brief guide for anyone who needs to answer these questions for themselves or others.

design system

The base camp for your product team

What is traditionally covered by a style guide requires a more comprehensive approach in digital product development. Design, concept, development: all perspectives, and especially how they interact, must be taken into account. This article explains why that’s the case and what a design system can do for your product team, the brand, and the user experience. You’ll also learn why a design system is a real boon for budget managers, even without a directly measurable ROI.

Instana

From Solingen to Silicon Valley: Instana & the mega deal.

November 2020: A startup from Solingen becomes part of IBM in a deal valued at an estimated $500 million. We accompanied Instana on its journey: from the initial strategy session to the product that is taking the international tech world by storm.

One Data

From usability reviews to your own UX/UI department

When One Data, the German AI market leader, reached out to us for a usability review of its Data Product Builder, we started seeing a lot of red Post-its right away. What began as a specific UX project quickly turned into comprehensive coaching, which led to the creation of our own internal UX/UI chapter.

In addition

  • Three men discussing at a table in a loft, one showing something on a smartphone, an agenda poster in the background

    Hands-on UX & Usability Training

    Learn the key fundamentals of user-centered design, navigate the jumble of terminology, and discover how to assess and advance your company’s UX maturity.

    Duration
    1 day
    Format
    On site or remote
    Learn more
  • Man in a yellow T-shirt and red glasses pointing at pink sticky notes on a gray wall, smiling to the side

    Journey mapping training

    Journey maps are an essential part of any UX toolkit. In this one-day training session, which includes many hands-on exercises, you’ll learn which type of map is best suited for which purpose and what’s important when creating them.

    Duration
    1 day
    Format
    On site or remote
    Learn more