White paper
Deep tech meets user-centered design
Discover practical how-to methods for integrating UX processes and mindsets into your company. Learn how to get started with UX, who you’ll need to make it happen, and how to find skilled UX experts. And benefit from valuable practical tips from three successful deep-tech companies.

Get exclusive insights from UX experts and deep tech professionals
Benefit from concrete, practical knowledge gained from extensive industry experience.
In recent years, we’ve had the privilege of guiding more and more deep tech companies on their journey toward user-centered products and business models. Deep tech means highly complex technical functionalities, highly specialized domains, and, in most cases, technology built by techies for techies.
Learn how to integrate UX into the tech environment in a sustainable way.
User experience plays such a crucial role in this technology-centric environment that we wanted to take an in-depth look at the interplay between “Deep Tech” and “UX.” Above all, however, this white paper is intended as a practical guide. How can you integrate UX processes and mindsets, even when the initial focus must be on technical implementation and time and resources are limited? How do you get started, who do you need, and what matters most?
Get first-hand insights from three successful deep tech companies.
We’re also particularly excited about the exchange with three different deep tech companies. Benjamin from steadybit, Mirko from Instana, and Kyra from One Data (formerly ONE LOGIC) share exciting insights. True to the motto “Fail better,” these insights can help you gain momentum.


“Great! With this white paper, UX&I really gets to the heart of the topic of user experience: it’s a total joy to read and is also really informative. In my view, it’s a great opportunity to drive home the importance of UX (even) more to entrepreneurs.”
The experts

Benjamin Wilms
Co-founder and CEO of steadybit

Kyra Bollmeyer
UX designer and lead at ONE DATA

Mirko Novakovic
Founder of Instana

Nina Souris
Senior UX mentor
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