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The great MVP swindle: From an end in itself to a means to an end in the definition of MVP
6 minutesHias Wrba
Product coach
Mathias “Hias” Wrba has been working as a user experience strategist in the digital media sector for more than 15 years, having transitioned into the field from a different background. Since early 2011, he has also been a certified Scrum Master and, with a passion for agile methodologies, explores the intersection of people, business, and technology. He currently supports UX&I as a product coach in Munich and teaches the UX Thinking concept, which he helped develop, at artop in Berlin.
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Articles by Hias
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Trainings with Hias
Data-driven UX: Training with Dr. Ramona Casasola-Greiner and Dr. Matthias Böck
In two days, learn how to smartly combine analytics, A/B testing, and user research. Afterward, you’ll be able to make the case with numbers that convince stakeholders, and you’ll know exactly which metrics matter for your UX goals.
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- On site or remote
Embedding UX for the long term with the UX&I Mentoring Program
We’ll help you deeply and permanently embed UX and a human-centered approach within your company, far beyond the development teams.
- Duration
- Between 7 and 24 months, depending on the size of the organization.
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- On site or remote
Product Discovery Basics: Training with Dr. Herbert Meyer and Hias Wrba
Systematically discover what your users really need. Over the course of two days, you’ll learn the most important product discovery methods and how to turn insights into real opportunities.
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- On site or remote
Psychological safety for teams training
Lay the foundation for high-performance teams. Learn how to measure, understand, and purposefully build psychological safety, for teams that can reach their full potential.
- Duration
- 2 days
- Format
- On site or remote
- Price
- €1,280
UX Thinking training with artop and UX&I
Without a shared vision and understanding of which problem needs to be solved for whom, complex product development projects can quickly become tedious. UX Thinking offers a holistic approach that enables interdisciplinary teams to discover and develop products that remain relevant over the long term.
- Duration
- 4 days
- Format
- On site or remote
Events with Hias
Nov 24, 2026 – Nov 26, 2026
Manage Agile
Do you hold a leadership position in software development? Then Manage Agile is the place for you to discuss topics such as New Leadership, Future Work, and AI in corporate management. The mix of corporate representatives, SME leaders, and consultants makes the exchange particularly valuable: You’ll meet people who understand the balancing act between agility as a mindset and the realities of established organizational structures. And you’ll gain insights, inspiration, and conversation partners who will help you expand your influence on strategic decisions.
Leipzig
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