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Product Academy

UX Thinking training

Without a shared vision and understanding of which problem needs to be solved for whom, complex product development projects can quickly become tedious. UX Thinking offers a holistic approach that enables interdisciplinary teams to discover and develop products that remain relevant over the long term.

Hias Wrba, trainer at UX&I, explains a projected triangle labeled “Users” and “Technology” during the UX Thinking training

For anyone who wants to understand the big picture behind UX

At the start of every successful product development process lies a shared understanding: What exactly is the problem, and what might the future solution look like? Clarifying the project scope and defining a viable product vision play a key role in this initial phase. Methods, exercises, and, last but not least, a shared mindset help pave the way toward that goal.

UX Thinking supports interdisciplinary teams in discovering and developing sustainably relevant products using a flexible, value-driven model. This approach incorporates elements from agile software development, human-centered design, Lean Startup, and traditional product development.

Here’s what we cover in the training

  • Definition of usability
  • The importance of basic human needs in software design
  • Factors for successful teamwork
  • Defining strategy and product strategy
  • Characteristics of good strategies
  • Fundamentals of user research and data modeling
  • Development of product visions
  • Requirements gathering for user story mapping
  • Combining agility and human-centered design

Target audience

Advanced or mixed groups from the fields of development, design, product, and management.

What you should bring

  • Extensive experience with user-centered design, CX/UX, and usability
  • In-depth questions and interest in the details of UX processes and frameworks that are useful in the agile development process
  • An interest in deepening your background knowledge and a passion for learning in a group setting.

We conduct this in-house training in collaboration with the artop Institute at Humboldt University in Berlin.

All participants will receive a certificate of attendance.

Christian Binzer
“A must-attend event for teams looking to develop better products that align with users, technology, and business needs. The four days with Hias, Herbert, and the group were very enriching.”
Christian Binzer Software engineer, fulfillmenttools by REWE digital

How will this training benefit your team?

  • UX Mindset:
    Understanding and internalizing the ways of thinking behind specific UX methodologies
  • The human-centered approach as a cornerstone
    : Putting users at the center from the very beginning, for products that solve real problems and are loved by people
  • Strengthening
    teamwork
    : Learning how to

    collaboratively develop a successful product strategy

Why choose training from artop and UX&I?

The artop Institute at Humboldt University is one of the leading centers for UX education in Germany. Serving as an interface between the university and the business world, artop offers numerous training and continuing education opportunities and provides consulting services to companies and organizations. UX&I is a long-standing partner of artop and conducts courses at the institute.

Your trainers

  • Hias is a product coach who, driven by his passion for agile methodologies, bridges the gap between people, business, and technology. He also shares his expertise at artop in Berlin through the UX Thinking concept, which he helped develop.

Next steps

Next steps

We’d be happy to take the time to get to know your individual or team needs and expectations and discuss the next steps:

  • Initial consultation via email or phone
  • Joint training planning
  • Training at your location, at our location, or remotely

Do you have an idea or a tricky UX problem?

We support you from strategy and agile product development all the way to training your team.

Nadine Pieper, senior UX consultant at UX&I, smiling with glasses and arms crossed in the office

Nadine Pieper Senior UX consultant · Berlin

Prefer to talk right away?

30 minutes by video call, free and with no obligation. All times are Berlin time.

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Or send us a message

Two or three sentences are enough.

We reply within two business days.

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Nadine Pieper
Hias Wrba
Patrick Oselka
Claudia Schönwälder
Mato Sauer

Your call with

Nadine Pieper

Senior UX consultant

Berlin

Your call with

Hias Wrba

Product coach

München

Your call with

Patrick Oselka

Managing director at UX&I

Düsseldorf

Your call with

Claudia Schönwälder

Senior UX consultant

Hamburg

Your call with

Mato Sauer

Customer empowerment lead

Frankfurt

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