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Product Academy

Accessibility by Design: Training

Accessibility is no longer just a nice-to-have. Learn how to develop products from the ground up that work for everyone, and get even better in the process.

Bernd Feldmayer, senior UI engineer at UX&I, working with headphones on a laptop covered in stickers, including a UX&I one

From retroactive fixes to forward-thinking design.

Many teams treat accessibility as a final hurdle before release, a reactive process that leads to compromises, high costs, and frustration, and leaves behind legacy issues. In this training, we shift our perspective: We treat inclusion not as a separate task, but as an integral part of good design. You’ll learn how to integrate accessibility into your processes from the very beginning, making it a natural quality feature of your work. The result is not only compliant products, but fundamentally better and more robust ones that engage a much larger target audience.

Who is this training for?

Designers, developers, product owners, and anyone responsible for digital products. Especially relevant if you work in the public sector or with large target audiences. Even better: Bring your diverse team and work together to further develop your collaboration

Here’s what you’ll learn in the training:

  • Mindset & fundamentals: We’ll establish a common foundation and broaden your perspective on the underlying design philosophies, such as universal and inclusive design.
  • Navigating standards & guidelines: You’ll learn to understand the principles behind standards such as WCAG and how to apply them
  • Methodology: You’ll learn to embed accessibility right into the foundation of your design, not just on the surface.
  • Teamwork: We’ll show you how accessibility becomes a shared responsibility within the team and integrates into agile processes.
  • The business case: You’ll see how an inclusive mindset systematically reduces extra effort while simultaneously improving the quality of your product for a much broader range of users.
  • Your Toolkit: You’ll leave the training with a curated selection of tools and resources for your day-to-day work.

Learn, practice, do it yourself

In a deliberately small group of no more than 15 participants, we ensure that you take away exactly what you need. Our trainers tailor the session to your needs (feel free to bring examples from your everyday life), while also making sure that you, as a group, learn from and inspire one another. The diverse perspectives of the participants are always valuable.

Why choose UX&I training?

  • 100% practical
    The UX&I trainers are professionals in their respective fields with many years of experience across a wide range of industries, from automotive to insurance.
  • "On the Job"
    Our training sessions meet you exactly where you are and help you with specific real-world scenarios in your day-to-day work.
  • Enablement
    Experts UX&I is not an agency, but a consulting firm: All of our work is focused on empowering people.

Your trainers

  • Bernd Feldmayer

    Bernd Feldmayer

    Senior UI engineer

    With a focus on design systems and user-centered design, Bernd develops scalable front ends and equips teams to handle day-to-day tasks through training.

FAQ: Frequently asked questions about Accessibility by Design?

What are the 4 principles of WCAG?

The WCAG (Web Content Accessibility Guidelines) are based on four fundamental principles (“POUR”): Perceivable (content must be perceivable through various senses), Operable (navigation and functions must be usable via the keyboard, for example), Understandable (content, language, and operational logic should be clear and predictable), and Robust (code must be clean enough to function reliably with different browsers and assistive technologies).

How do I check if my website is accessible?

The most reliable approach is a combination of automated checks and manual testing: Use tools like Lighthouse, axe, and WAVE for quick insights (e.g., missing alt text, contrast issues), then manually test the entire user interface using only the keyboard (tab order, visible focus, menus/modal dialogs accessible), check contrast and zoom/responsiveness (up to 200–400%), and perform spot checks with screen readers (e.g., NVDA/VoiceOver) for heading structure, form labels, and error messages. When it comes to legal compliance, follow EN 301 549 (the authoritative standard in Europe) or the WCAG A/AA criteria referenced therein.

What does accessibility mean in HTML?

Accessibility in HTML means, above all, semantically correct markup so that assistive technologies can “understand” content: a true heading hierarchy (h1–h6), meaningful landmarks (nav, main, footer), correctly labeled forms (label/aria-labelledby), descriptive link text, a logical table structure, and alternative text for informative images. ARIA is a supplementary tool (not a substitute for semantics) and should only be used when native HTML elements do not support the desired interaction.

What does web accessibility mean?

Web accessibility means that websites and web apps are usable by as many people as possible, regardless of disabilities (e.g., visual or hearing impairments, motor impairments, cognitive barriers) or situational conditions (e.g., poor lighting, one-handed use, slow connection). In practice, this means: content is perceivable, the interface works without a mouse, information is presented in an understandable way, and the technical implementation is robust enough to support browsers and assistive technologies.

Who will be required to ensure website accessibility starting in 2025?

In Germany, accessibility has been mandatory for public entities for years (EU Web Accessibility Directive), and starting June 28, 2025, the Accessibility Enhancement Act (BFSG) will also apply to certain private providers when they offer covered products or services to consumers, including digital services such as online stores/e-commerce, online banking, or certain ticketing and booking services. Exceptions apply to micro-enterprises providing services (fewer than 10 employees and a maximum of €2 million in revenue or total assets).

Who needs an accessibility statement?

Public agencies must provide and keep up to date an accessibility statement for their websites and apps (including information on the current status of compliance and contact information for feedback). Companies subject to the BFSG are also required to provide information on the accessibility of their services (often implemented in practice as an accessibility statement) so that consumers can understand how the requirements are being met.

Who needs to have accessible websites?

Public entities (government agencies and many institutions with a public mandate) in particular must implement accessible websites because their digital offerings are subject to the relevant regulations (e.g., BGG/BITV at the federal level).  In addition, starting June 28, 2025, many private providers must make their websites and web apps accessible if they offer consumer services online that are subject to the BFSG (e.g., e-commerce and online store functions).

Who checks for accessibility?

In the public sector, compliance is monitored by oversight agencies: at the federal level, for example, the BFIT-Bund, which independently reviews the accessibility of digital services provided by federal agencies; there are also corresponding agencies at the state level. For complaints and enforcement, there are enforcement and mediation bodies (ombudsman offices) that can receive reports and initiate proceedings. For the BFSG (private providers), oversight is organized as market surveillance; the states are establishing joint responsibilities and structures for this purpose.

Do you have an idea or a tricky UX problem?

We support you from strategy and agile product development all the way to training your team.

Nadine Pieper, senior UX consultant at UX&I, smiling with glasses and arms crossed in the office

Nadine Pieper Senior UX consultant · Berlin

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Nadine Pieper
Hias Wrba
Patrick Oselka
Claudia Schönwälder
Mato Sauer

Your call with

Nadine Pieper

Senior UX consultant

Berlin

Your call with

Hias Wrba

Product coach

München

Your call with

Patrick Oselka

Managing director at UX&I

Düsseldorf

Your call with

Claudia Schönwälder

Senior UX consultant

Hamburg

Your call with

Mato Sauer

Customer empowerment lead

Frankfurt

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