Data-driven UX: training

Base product decisions on data, not on opinions.

We’re opening up our toolbox for you. You’ll learn how to effectively combine qualitative insights and quantitative data to not only design UX but also to provide a robust rationale for it. Practical, well-founded, and immediately applicable.

A 2-day training course for anyone who wants to make better product decisions using data.

How to make more confident UX decisions using data

Good UX doesn’t come from opinions, but from the interplay of observation, understanding, and measurable results. That’s exactly where this training comes in: You’ll learn how to interpret analytics correctly, formulate meaningful hypotheses, set up A/B tests properly, and choose the metrics that are truly relevant to your product.

In the hands-on Data-Driven UX training, you’ll develop a solid understanding of which data truly helps you, where common misinterpretations lurk, and how to present results in a way that enables stakeholders to make sound decisions. After two days, you’ll be able to make clearer arguments, prioritize more effectively, and know which numbers really matter.

Here’s what you’ll learn in the training:

• Using analytics effectively for UX
• A/B testing: From hypothesis to analysis
• Finding the right metrics for your goals
• Combining qualitative and quantitative data
• Data storytelling for stakeholders
• Pitfalls and best practices
  
  

Learn, practice, decide

This training isn’t about looking at as many dashboards as possible. It’s about drawing the right conclusions from data. Together, we’ll explore which questions you can answer with analytics, when qualitative research remains essential, and how the two work together to provide a much clearer picture.

You’ll work with realistic examples from everyday product development and learn how to prepare decisions that are transparent and robust, without getting lost in the numbers.

As much theory as necessary, as much practice as possible

We’ll teach you the fundamentals so you can apply them right away. Using examples, exercises, and real-world use cases, you’ll develop hypotheses, evaluate metrics, interpret results, and discuss common pitfalls encountered in practice.

Whether in a team or in small groups, you’ll try out methods firsthand and get a feel for when data provides guidance, and when it can lead you astray.

Golden goal: Better decisions

Our goal isn’t simply for you to “do more with data.” Our goal is for you to make better product decisions. After the training, you’ll be able to interpret data more effectively, link research findings more precisely to numbers, and present your recommendations more clearly.

How reporting becomes a true basis for decision-making.

Who is this training for?

This training is aimed at UX designers, product managers, and anyone who wants to develop digital products in a more data-driven way. It is particularly valuable for people who act as a bridge between research, design, product, and business and want to ground their arguments in a solid foundation.

The more diverse the participants’ perspectives, the more exciting the discussion becomes, because good decisions almost never arise from a single discipline alone.

What you should bring

• Basic understanding of digital products
• Interest in user-centered work and data-driven decision-making
• Openness to analysis, discussion, and collaborative learning
• If you’d like: Examples or questions from your day-to-day work

What are the benefits of the Data-Driven UX hands-on training?

Greater confidence
in decision-making You’ll learn how to interpret data effectively and derive reliable recommendations from it.

Better justification:
You’ll be able to justify your UX decisions more clearly, to the product team, stakeholders, and the development team.

Greater impact in everyday life
You’ll understand which metrics are relevant, how to set up tests properly, and where qualitative insights remain indispensable.