Accessibility by Design: Training with Bernd Feldmayer
Accessibility is no longer just a nice-to-have. Learn how to develop products from the ground up that work for everyone, and get even better in the process.
- Format
- On site or remote
Product Academy
Hands-on UX writing training, November 2026
Today, content is produced faster than ever, even with AI. But UX writing requires one thing above all else: quality. Expertise and intuition are essential for this, whether you’re writing yourself or working with Copilot and similar tools. We’ll share our experience with you: practical, well-founded, and immediately applicable.
How your writing can lead to better products
People are becoming increasingly aware of the value of user-centered language, and UX writing is finally finding its rightful place in product development. We’ll give you the tools you need to unlock the potential of UX writing in your workplace.
The hands-on UX writing training course will equip you with the essential foundational knowledge you need in your day-to-day work to evaluate, write, and discuss UX copy, even when AI is involved in the process.
Training content
- What is UX writing? Mindset and goals
- Criteria for good UX writing (with and without AI)
- Language guidelines that both people and AI can understand
- Toolkit: buttons, error messages, forms, and more
- Clear despite requirements: accessibility, legally required text, AI labeling
- UX writing in everyday work: testing, processes, and tools
What participants say
“Great training: very hands-on. The instructor was fantastic, and the group size was just right.”
“I would take this training again in a heartbeat and am looking forward to a possible training on error messages!”
“A very knowledgeable and personable instructor! I highly recommend her!”
“Clear, practical examples; enough information provided before we were allowed or required to try things on our own; plenty of exercises that we worked on in groups; and useful “take-home” tips.”
“I found it particularly interesting because the examples were drawn from everyday life. I got so many tips in such a short time.”
Learn, practice, and try it yourself
In a deliberately small group of no more than 8 participants, we’ll make sure you take away exactly what you need. Our trainers will tailor the session to your needs, feel free to bring examples from your everyday life, while also ensuring that you, as a group, learn from and inspire one another. The diverse perspectives of the participants are always valuable. After all, UX writing is teamwork.
As much theory as necessary, as much practice as possible
We’ll bring the fundamentals to life through best and worst practices and share our experience from a wide variety of UX writing projects with you. Together or in small groups, you’ll practice what you’ve learned, refine your work, cross out unnecessary text, organize your content, and provide feedback... We’ll be there to support you every step of the way.
Golden goal: Inspire
We’re doing everything we can to make sure our passion for language rubs off on you, so that you’ll not only be able to write better, but also feel truly inspired to drive UX writing forward.
Who is this training for?
This training is designed for people from all areas of digital product development:
- People with a background in writing, for example, in editorial, technical writing, marketing, or translation, who want to get started in UX writing.
- People from other disciplines, such as UX/UI design, development, research, or product management, who write UX copy and want to champion UX writing within their team.
What you should bring
- Openness to user-centered thinking
- A love of words and of learning in a group
- Optional: Text examples from your work environment
What are the benefits of the hands-on UX writing training?
- Additional skills
Learn practical methodologies from another discipline so you can approach your core tasks in an even more holistic way. - Shared understanding
Gain clarity on the tasks and value of UX writing to improve interdisciplinary collaboration. - Understanding AI
You’ll learn where AI can help with writing and how to evaluate AI-generated output. - Think outside the box
Exchange ideas with others, discover different perspectives, and reassess your own skills and interests (perhaps in a new light).
Why choose UX&I training?
- 100% practical
The UX&I trainers are professionals in their fields with many years of experience across a wide range of industries, from automotive to insurance. - "On the job"
Our training sessions meet you exactly where you are and help you with specific use cases in your day-to-day work. - Enablement experts
UX&I is not an agency, but a consulting firm: All of our work is focused on empowering people.
Your trainers
Juliana has been bringing text to the digital world since 2009. As a UX writer, she ensures that language guides users to their goals and makes products measurably more successful.
Can’t make the current date? We’d be happy to let you know about new dates.
FAQ: Frequently asked questions about UX writing & training
Is UX writing still necessary when AI writes text?
Yes. AI writes quickly, but it doesn’t know your users or your language guidelines. You still have to judge for yourself whether a text is understandable and guides users to their goal. In this training, you’ll learn the criteria for this and apply them to AI-generated texts as well.
What exactly is UX writing?
UX writing (user experience writing) is the process of writing text for digital user interfaces. The goal is to intuitively guide users through a product (app, website, software). Unlike in marketing, the focus here is on clarity and guidance, not advertising. Good UX text (“microcopy”) is often invisible because it ensures a seamless user experience.
Is UX writing the same as copywriting?
No, there is an important difference.
- Copywriting aims to sell and persuade (e.g., in advertisements or on landing pages).
- UX writing is designed to help and guide users (e.g., in error messages, menus, or on buttons). In our UX writing training course, you’ll learn specifically how to take off your “marketing glasses” and put on your “user glasses.”
What is a good example of UX writing?
A classic example is an error message.
- Bad example (technical): “Authentication error 501.”
- Good UX writing (helpful): “The password is incorrect. Please try again or reset your password.” UX writing transforms cryptic system messages into human, helpful conversations.
Do UX writers or UX designers need programming skills?
Generally speaking, no. You don’t need to know how to code to do UX writing. However, it helps to have a basic understanding of how digital products are built so you can communicate with developers on an equal footing. In our training, we’ll teach you exactly this interdisciplinary knowledge, without any code.
What skills do I need to learn UX writing?
You don’t need years of experience in design. What’s more important is empathy for the user, a good feel for language, and logical thinking. Our course is ideal for people coming from other fields, such as editing, marketing, translation, or design, who want to expand their skills.
How much does a UX writer earn?
Salaries vary depending on experience and company size, but are often on par with those of UX designers. Entry-level professionals typically start at between €40,000 and €50,000, while experienced senior UX writers at large tech companies can earn significantly more. A certified training program can help you increase your market value during salary negotiations.
Can I learn UX writing in a short amount of time (e.g., in one day)?
No one becomes a senior expert overnight, but the fundamentals and key methods can be learned very effectively in a compact format. In our hands-on UX writing training (2 half-days), you’ll gain the complete “toolkit” and mindset you need to start writing better copy right away in your day-to-day work. Routine then comes from applying it on the job.
Do you have an idea or a tricky UX problem?
We support you from strategy and agile product development all the way to training your team.
Nadine Pieper Senior UX consultant · Berlin
Prefer to talk right away?
30 minutes by video call, free and with no obligation. All times are Berlin time.
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Your call with
Nadine Pieper
Senior UX consultant
Berlin
Your call with
Hias Wrba
Product coach
München
Your call with
Patrick Oselka
Managing director at UX&I
Düsseldorf
Your call with
Claudia Schönwälder
Senior UX consultant
Hamburg
Your call with
Mato Sauer
Customer empowerment lead
Frankfurt
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