Accessibility by Design: Training with Bernd Feldmayer
Accessibility is no longer just a nice-to-have. Learn how to develop products from the ground up that work for everyone, and get even better in the process.
- Format
- On site or remote
Product Academy
Journey mapping training
Journey maps are an essential part of any UX toolkit. In this one-day training session, which includes many hands-on exercises, you’ll learn which type of map is best suited for which purpose and what’s important when creating them.
Visual alignment as a crucial foundation for successful projects
User journeys help you align user needs at various touchpoints with business requirements. They are particularly valuable in complex environments. Visual mapping techniques are a key tool in this process.
This training introduces you to the basics of journey mapping and explains the mindset behind it: It’s not just the result that matters, but also the mapping process itself. It creates “visual alignment”: a shared understanding of how a team or organization moves from the current state to the desired state, identifies opportunities, documents approaches and ideas, and prioritizes them for implementation in coordination with stakeholders.
The goal of this training is to confidently apply mapping methods, engage stakeholders, and communicate the value of journey mapping for the strategic alignment of products and services, including within your own organization.
What we cover in the training
- Methodological background and benefits of mapping techniques
- Different types of journey maps, such as customer journey maps, service blueprints, or experience maps
- Applications of the different map types
- Factors contributing to successful teamwork in journey mapping
- Fundamentals of user research and data modeling
- Guidance on how to develop, structure, and collaboratively enhance maps
Target audience
Teams from the areas of development, design, product, and management
What you should bring
- Initial experience with user-centered design, CX/UX, and usability
- Interest in deepening your knowledge and enjoyment of learning in a group setting
All participants will receive a certificate.
How will this training benefit your team?
- Using
Mapping Effectively: Assessing when and why to use which mapping method, and how to implement it correctly - Understanding
users: identifying user needs and product requirements using visual maps - Strengthening
teamwork: developing a shared understanding and working together to advance user-centered design
Why choose UX&I training?
- 100% practical
The UX&I trainers are experts in their fields with many years of experience across a wide range of industries, from automotive to insurance. - "On the job"
Our training sessions typically accompany an ongoing project or product development, ideally in cycles that alternate between training, application, and knowledge transfer. - Enablement
Experts UX&I is not an agency, but a consulting firm; all of our work is focused on empowering people.
Your trainers
Kay helps project teams and organizations become more agile and human-centered, one step at a time. He draws on his more than 20 years of project experience.
Do you have an idea or a tricky UX problem?
We support you from strategy and agile product development all the way to training your team.
Nadine Pieper Senior UX consultant · Berlin
Prefer to talk right away?
30 minutes by video call, free and with no obligation. All times are Berlin time.
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Your call with
Nadine Pieper
Senior UX consultant
Berlin
Your call with
Hias Wrba
Product coach
München
Your call with
Patrick Oselka
Managing director at UX&I
Düsseldorf
Your call with
Claudia Schönwälder
Senior UX consultant
Hamburg
Your call with
Mato Sauer
Customer empowerment lead
Frankfurt
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