Nadine Pieper joins UX&I as a senior UX consultant

Nadine, your professional career began as a copywriter. Today, you’re a Senior UX consultant. How did that happen?

I ended up on this career path more by chance. After writing brochure and website copy for an agency on a freelance basis, the agency offered me a full-time position, either as a UX designer or as a project manager. At the time, I knew very little about either role, but I really don’t like talking on the phone, and as a project manager, that would have been a major part of my day-to-day work. That’s why I became a UX designer more by chance, but it turned out to be a perfect fit. Over the years, my focus has shifted more and more toward digital concepts.

How lucky that everything turned out this way, right?

I’m very glad to have chosen this path. It’s always been important to me to take a holistic view of digital products, for example, using real text instead of “Lorem ipsum.” I want to provide my clients with a concrete framework. This works best when content is contextualized and described. Sure, not every word has to be perfect in the first draft, but it’s about the big picture.

A lot has happened in the field of UX writing in recent years. Do you agree?

Looking toward the U.S., there’s a noticeable trend toward greater awareness of the importance of good UX copy. This is a positive development, as UX writing accompanies us from the first click to the last on a website or in an app. At its best, UX copy doesn’t draw attention to itself; instead, it aims to be factual and concise, supporting users as they interact with a product while also reflecting the brand’s personality. Good UX writing therefore not only has a positive effect on brand communication but can also influence the conversion rate, for example. Here in Germany, unfortunately, UX writing is still rarely given high priority. Often, UX designers take on the task because no budget has been allocated for writing UX copy. However, I’m confident that this will change in the future.

Your first few months at UX&I are already over. What are your first impressions?

My start here at UX&I has been great, and I feel very comfortable here. I particularly appreciate the professional expertise and the exchange of ideas with my colleagues. It’s impressive how much expertise is concentrated at UX&I and how high the level of discussion is. I’ve been able to learn a great deal over the past few weeks while also contributing my own experience. My first project in the healthcare sector is very exciting, and I’m thrilled to be involved from the very beginning so I can provide comprehensive support to our clients.

When you’re not working on UX, where do you go after work?

I really enjoy going out to eat and having cocktails. The capital offers plenty of options for that. I recently went to Con Tho in Neukölln, where they serve delicious Vietnamese food that I highly recommend. When the hustle and bustle of Neukölln gets to be too much for me, I can retreat to my little dacha in Brandenburg and even work from there. That’s pure luxury for me. I’m happy and grateful that these two worlds can be combined so well.