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Market opportunity

Now is the time for European software with a strong UX.

Trust in U.S. tools is waning, but European alternatives often have some catching up to do when it comes to user-friendliness and usability. We’ll show you how to turn this into a strategic advantage and position yourself for business success.

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Between new beginnings and high expectations: where European software stands today

More and more companies are considering making their tool landscape more independent, secure, and compliant with data protection regulations. But moving away from U.S. providers isn’t a sure thing: Many European tools offer functionally sound solutions but fall short in terms of UX and usability.

“The product would actually be good, but it just isn’t integrated very well.” “We

wanted to replace a communication tool, but why doesn’t any of the alternatives feel right?” “The

feature set is good, but the user interface is chaotic.” “It

could be great, but has anyone actually tried this out before?”

Brief overview: What are the typical weaknesses of European software?

  1. Lack of direction

    Features are often not where you’d expect them to be: the information architecture lacks a clear structure.

  2. Inconsistencies

    Familiar patterns are being replaced or used differently. This causes confusion and wastes time.

  3. A down-to-earth experience

    The design, language, and interaction come across as technical and cold, making the user experience less than enjoyable.

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Ten of the fifteen largest German companies rely on our expertise. And two of the largest U.S. tech conglomerates.

Ten of the fifteen largest German companies rely on our expertise. And two of the largest U.S. tech conglomerates.

Opportunity and challenge: now is the time.

Opportunity and challenge: now is the time.

Currently, pressure is mounting on European providers to capitalize on this market window.

In this situation, we need teams that don’t lose their rhythm when things get tight, but instead deliver reliably even amid chaos and deadline pressure and prepare clear decisions.

We’ll help you strategically develop your product and leverage current market trends to achieve your goals.

Want to take advantage of the current market situation?

Now is the right time to set the course. • Approx. 30 minutes• Directly with one of our senior product experts• Free & no-obligation

We process your data to handle your request. Details in our privacy policy.

Nadine Pieper, senior UX consultant at UX&I, smiling with glasses and arms crossed in the office
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Here’s how we support you, so your product stands out and makes an impact on the market.

We offer you concrete services that help you make European software a success, with a UX that inspires and works. As your partner for product strategy, UX audits, and enablement, we work with your team to lay the foundation for long-term product strength.

Clarity on where your product stands

UX Audit & Benchmarking

Clarity on where your product stands

Want to know how your software stacks up against the competition? Our UX audit shows you where your product excels in terms of UX, and where specific improvements are needed. The result: a clear overview and targeted recommendations for action.

Request a UX Audit & Benchmarking
Establishing a structure to deliver efficiently

design system

Establishing a structure to deliver efficiently

A design system ensures that design, language, and interactions are consistent, across releases, products, and teams. We’ll help you build a system that makes your product scalable and helps you maintain quality even under time pressure.

Request a design system
Making the right decisions

Product strategy & prioritization

Making the right decisions

Product development requires focus, especially under pressure. With our approach to strategic prioritization, we help you clearly identify user needs and refine your roadmap. This results in solutions that not only work but also resonate with users.

Request a consultation on product strategy & prioritization
Embedding expertise

UX Enablement

Embedding expertise

User-centered design must not remain a standalone discipline. We empower teams to build UX expertise for the long term, with training, coaching, and methods that prove effective in everyday work.

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Learn more about this topic

Article

UX as a game-changer: a major opportunity for European software

More and more companies are looking for alternatives to U.S. tools. An audit shows that European software is functionally strong, but UX often remains the bottleneck.

Also on this topic: Discovery Accelerator Program: Embedding user-centered design Design Sprint method: Testing ideas in 5 days

Do you have an idea or a tricky UX problem?

We support you from strategy and agile product development all the way to training your team.

Nadine Pieper, senior UX consultant at UX&I, smiling with glasses and arms crossed in the office

Nadine Pieper Senior UX consultant · Berlin

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Nadine Pieper
Hias Wrba
Patrick Oselka
Claudia Schönwälder
Mato Sauer

Your call with

Nadine Pieper

Senior UX consultant

Berlin

Your call with

Hias Wrba

Product coach

München

Your call with

Patrick Oselka

Managing director at UX&I

Düsseldorf

Your call with

Claudia Schönwälder

Senior UX consultant

Hamburg

Your call with

Mato Sauer

Customer empowerment lead

Frankfurt